ETHICAL LEGAL MARKETING: MEGA Marketing Results
(30 Minute Presentation)

A Streamlined Approach to Ethical Marketing and Keys to Compliance for Lawyers

The presentation will assist lawyers in finding a manageable way to meet the ongoing marketing challenge with the four elements of an ethically compliant marketing strategy.

• Target Marketing
• Business Brand Image
• Communications Planning
• Referral Based Sales and Business Development Strategies

Primary Objective

Teaching participants to promote their law practice without making communications that might be deemed deceptive or misleading.

Keys to Compliance

Brief review of core issues regarding communicating information about legal services
Accountability: Who is doing the communicating?
Statements must be truthful and non-deceptive
Comparisons with other lawyers
Implicit representations that the lawyer is qualified in the area designative
Ambulance chasing

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The Workbook

ETHICAL LEGAL MARKETING: A Streamlined Approach to Ethical Marketing and Keys to Compliance for Lawyers

Teach attorneys how to easily and affordably market their firm and develop new business. They will be able to promote their practice within the ethical requirements of the Texas Disciplinary Rules of Professional Conduct Part VII.

The content and subject matter of each the workbook by the four segments:

Target Marketing

• Differentiation
• Steps to Marketing Success
• Keys to Compliance
• Definitions of Marketing
• Positioning your firm to Attract more Ideal Clients
• How to do this without breaching limitations of the lawyer advertising rules
• Stick to communications that can be objectively measured
• Avoid subjective evaluations

Compliance Ready Business Brand Image
Branding Strategies that Work

Teach attorneys how to easily and affordably brand their business image and use it to promote their practice within the ethical requirements of the Texas Disciplinary Rules of Professional Conduct Part VII.

• How to create a brand within ethical compliance guidelines
• Practical steps for developing a unique business brand
• Step-by-step guide for creating a branding strategy
• How to determine what marketing collateral you really need
• Personal image tips and powerful presentation techniques

Advanced Marketing Communication Planning for Lawyers

Teach attorneys how to easily and affordably create a useful communications plan within the ethical requirements of the Texas Disciplinary Rules of Professional Conduct Part VII.

• How to create a brand within ethical compliance guidelines
• Over 80 sales and marketing communication strategies to implement immediately
• 10 Key Questions for conversing with ease and working the room in any situation
• Ethical Compliance regarding Web Presence and online marketing
• How to identify the best communication strategies for your firm

Referral Based Sales Strategy for Lawyers

Teach attorneys how to easily and affordably brand their business image and use it to promote their practice within the ethical requirements of the Texas Disciplinary Rules of Professional Conduct Part VII.

Learn how to build systems that can easily be duplicated, followed and allows your firm to become more profitable while running without you.

Participants will also learn how to:

• Systemize your marketing processes
• Develop effective scripts for networking and building an endless source of referrals
• Learn the unspoken rules for success in building a referral based marketing strategy
• How to build a Target 21 Fan Club
• Build a referral based sales strategy that works